A keen Business Studies Student has taken his skills from the exercise book to becoming the CEO of his own retail company, utilising his learning to start his own aftershave business- all at the age of 16!

Carter C, Year 10 Drexel was always intrigued by the market and as he grew older, he “observed the high costs associated with premium scents, I felt driven to offer a substitute. This ambition led me to start my own fragrance company, which provides beautifully designed fragrances at a reasonable price for anyone looking for improvement without going over budget.” Using his new learning from Business Studies classes at JPC, he decided to make, as he puts it “affordable luxury.” 

His business model centred on affordability and accessibility. “Our goal is to make luxury perfumes affordable for anyone by providing high-quality scents at a price point of only $25 per bottle. We present appealing promotions like our "2 for $35" deal to further encourage customers to stock up and try out a variety of perfumes in an effort to promote sales and encourage purchases. This approach not only boosts profits but also develops loyal customers.”

“ Throughout this journey I have had support through friends, family, and peers. In particular my good friends Xavier P, Year 10 Ferre (business parnter) and Alex Z, Year 10 Kennedy as the both of them have provided feedback and critiqued the scents. However nontheless they have given much support in providing suggestions.”

Carter is a strong advocate for Business education is schools, stating “...participating in my Business Studies unit for the last year, I have learned not only the needs and wants of a consumer but also the course has taught me that you must carefully plan each aspect of your firm, including product development and marketing tactics to ensure success. Do a thorough analysis of the market to understand the dynamics of supply and demand and spot any gaps or missing requirements.  Create a special value offer that fills up these gaps and guarantee growth.”

Carter has experienced great success early and has big plans for the future. “From marketing mainly here at JPC and to other friends, I would like to move forward as marketing at different schools through employees. Once sales are at a high enough and the online marketing is a success through TikTok and Instagram, a website will be created which will ship Australia wide. This is where the business name will get out where we provide quality and cheap services. Go follow Bello.Profumo on instagram and TikTok!”